THE STATE is a publishing practice based out of Dubai, U.A.E. It investigates South-South reorientations, problematised futurisms, transgressive cultural criticism, and the sensuous architecture of this “printernet.”

AKA «browning the future»

ETC is a collection of our findings from elsewhere around the internet.



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Jun 13, 2012
@ 2:08 pm
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There’s now a name for this kind of cross-pollination of nature and product. Next Nature convincingly conceptualises of this using-nature-as-marketing-tool phenomenon as ‘bio-mimic marketing. Examples abound everywhere, but juicebox mimicry curiously seem to be a popular iteration. Like these banana, strawberry, and kiwi juiceboxes below. Still, there remains a difference between designing product packaging to resemble fruits, and designing fruits to resemble products. Perhaps the latter is just the natural extension of the commodification of just about everything. (via biomimic marketing & bonsai juicepacks | THE STATE)

There’s now a name for this kind of cross-pollination of nature and product. Next Nature convincingly conceptualises of this using-nature-as-marketing-tool phenomenon as ‘bio-mimic marketing. Examples abound everywhere, but juicebox mimicry curiously seem to be a popular iteration. Like these banana, strawberry, and kiwi juiceboxes below. Still, there remains a difference between designing product packaging to resemble fruits, and designing fruits to resemble products. Perhaps the latter is just the natural extension of the commodification of just about everything. (via biomimic marketing & bonsai juicepacks | THE STATE)